Paul CarneyMar 11 min readThis is actually how segmentation data worksMe: “the data seems to point towards a 4 segment solution…”Client: “is there any way we could see what 5 segments looks like?”Me: “….”
Me: “the data seems to point towards a 4 segment solution…”Client: “is there any way we could see what 5 segments looks like?”Me: “….”
Why segmentation isn't always the answerAs a newly-launched independent consultant, specialising in segmentation, I’ve been thinking to myself: “What would be a perfect LinkedIn...
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